The Impact of AI tools on the development processes of digital products for the Web was discussed on an event that took place on June 9, 2025, organized by the DigiMedia team.

The event had two sessions:

A discussion about the role of universities in training students who will enter a job market where AI tools are already a reality. This session was moderated by the DigiMedia Coordinator, Nelson Zagalo, and had the participation of two invited speakers: Celso Martinho (Cloudflare) and Benjamin Junior (Sonae).

Then, the objectives and action plan for the Master in Communication and Web Technologies (MCTW), as it relates to AI tools, was presented and discussed, by professors who teach at MCTW.

This event was an opportunity for DigiMedia researchers and professors of Science and Communication Technology to reflect on the the growing impact of artificial intelligence on academia and on the future job market of our students.

On May 16, DigiMedia researcher Mónica Aresta presented the talk “Resourcefulness, Art and Digital Literacy: Anticipating the Future with Intention” at the Jornadas de Ciência de Arouca, at the invitation of the “Círculo Cultura e Democracia” and the Municipality of Arouca.

Drawing on Aldous Huxley’s “Brave New World”, the talk emphasized how modern technologies, often seen as neutral tools, silently shape our behaviors, relationships, and choices. The audience was encouraged to critically reflect on the role of technology in their everyday lives and to take a more intentional approach to their digital future.

Rather than advocating rejection of technology, the talk stressed the importance of becoming conscious, creative users. Mónica shared examples from her research, including educational projects in which students design video games with environmental themes. She emphasized that digital literacy is an essential tool for maintaining human agency in an increasingly algorithm-mediated world.