Our Research Ecosystem

The visual ecosystem delivers Digimedia’s vision — “Shape the future of HCI by fostering meaningful interactions between humans and technology”. It follows Sinek’s Golden Circle, where the WHY defines the overarching purpose of the research centre beyond the bottom line, giving its members a meaningful and shared rationale. Therefore, three future-oriented research pillars act as pathfinders, cutting across disciplines and serving all the research teams’ interests. Inspired by design thinking, our iterative approach addresses HOW Digimedia achieves its WHY by transversally connecting with the WHAT, clarifying the contributions from each DigiMedia research team