Sudarshan Kadam, PhD researcher at the University of Aveiro, is undertaking an Erasmus+ MindPhD Mobility at the Universitat Autònoma de Barcelona (UAB).

His mobility focuses on advancing research into interactive and shoppable video strategies, conducting surveys and expert interviews in the Spanish market, and exploring opportunities for a controlled experiment through UAB. He is also contributing to the development of a joint ECIU Seed Program proposal to strengthen research collaboration between UAB and UA.

This initiative exemplifies the Erasmus+ program’s commitment to enhancing academic excellence, internationalization, and cross-border research in New Media studies.

Sudarshan Kadam is a Phd student in New Media, supervised by Professor Jorge T. Ferraz de Abreu and Professor Telmo Silva.