The DigiMedia Researcher, Renata Frade, interviewed Rodrigo Terra, in a conversation which addresses topics such as games, immersive storytelling and transmedia. The interview under the title “Immersive Ways of Live Storytelling Through Challenging Transmedia Universes: Rodrigo Terra Interviewed by Renata Frade and Bruno Valente Pimentel”, is published in the website of Prof. Henry Jenkins (USC/USA), Where Renata e author and editor.
The interview can be read here: https://henryjenkins.org/blog/2024/2/19/immersive-ways-of-live-storytelling-through-challenging-transmedia-universes-rodrigo-terra-and-bruno-valente-pimentel-interviewed-by-renata-frade 
More information about Rodrigo Terra:
Rodrigo Terra is an old-school transmedia evangelist who still maintains the systemic logic of developing storytelling projects with advanced immersion technologies for interactive content. His career is a great model of a hybrid researcher, with parallel academic and professional trajectories over more than 15 years of work in Brazil and abroad, especially related to virtual reality. Co-founder and Chief Technology Evangelist of ARVORE Immersive Experiences, Rodrigo Terra has won several international awards, including the first Primetime Emmy®️ in Brazil. He was awarded a Graduate in Administration degree from Fundação Getúlio Vargas (Brazil), trained as a radio broadcaster, and serves as a professor of Post-Graduation at ESPM-SP (Brazil). His mission today is to bring extended realities (XR) to the world and to raise Brazilian creative talents in XR globally. Today he is also a member of the EraTransmidia Association, Executive Director of the XRBR Association, and an active member of the Academy of Television Arts and Sciences (USA). In my conversation with Terra and mobile apps developer and VFX editor Bruno Valente Pimentel, we discussed experiences developing transmedia and storytelling strategies as well as how those strategies can be applied to engaging audiences in entertainment, education, audiovisual media, and business.
