The DigiMedia PhD student, Renata Frade, interviewed Dr. Carlos Scolari about transmedia and Immersive Worlds to Dr. Henry Jenkins website. Carlos A. Scolari is a media theorist focused on digital interfaces, media ecology /evolution and interactive communication ”
In this interview, Dr. Carlos A. Scolari talked about his thinking on current challenges in communication and technology, referring to some of the world’s leading experts on engagement studies, fandom, and communication systems, such as Dr. Henry Jenkins. This was an opportunity to discuss the present and future of transmedia, new paradigms in storytelling strategies, new contexts for interactions and communication literacy with artificial intelligence, as well as some case studies of projects he has developed.
This interview helps to understand how “transmedia” might be going the way of “multimedia,” how contemporary media is evolving, and to learn more about major research projects on teenage media engagement and platform labor in Spain.
About Carlos A. Scolari:
Carlos A. Scolari has a Ph.D. in Applied Linguistics and Communication Languages (Catholic University of Milan, Italy) and a Degree in Social Communication (University of Rosario, Argentina). He is Full Professor at the Department of Communication of the University Pompeu Fabra – Barcelona, where he coordinated the PhD Program of Communication between 2018-23. He’s lectured about digital interfaces, media ecology /evolution and interactive communication in more than 30 European, Asian and American countries. He’s been the Principal Investigator of H2020 TRANSLITERACY (2015-18) and the Spanish projects TRANSALFABETISMOS (2015-18), PLATCOM (2020-23) and LITERAC_IA (2024-27). His most important publications are: Hacer Clic (2004), Hipermediaciones (2008), El fin de los medios masivos (with M. Carlón, 2009/2019), Crossmedia Innovations (with I. Ibrus, 2012), Narrativas Transmedia (2013), Transmedia Archaeology (with P. Bertetti and M. Freeman), Ecología de los medios (2015), Las leyes de la interfaz (2018), Media Evolution (with F. Rapa, 2019), Cultura Snack (2020), La guerra de las plataformas (2022) and On the Evolution of Media (2023).
