PRR

Main goals and impact of the PRR investment in DigiMedia: The acquisition of the PRR-funded equipment and software will have a direct and significant impact on DigiMedia’s research capacity by enabling advanced collection and analysis of behavioral, physiological, and neurophysiological data in both laboratory and real-world contexts. Tools such as Gaze Viewer, GSR sensors, PsychoBIT systems, and Emotiv EEG platforms support robust studies of attention, emotion, stress, cognitive workload, and human–technology interaction, including complex scenarios such as motorcycle riding and immersive environments. Together, these resources enhance experimental portability, multimodal data integration, and methodological rigor, strengthening high-impact scientific output, international publications, and innovation in New Media research, user experience, safety, and human performance.