Happy is a cancer prevention mobile app that uses personal information data and instant contextual data to tailor the contents provided to the user in the form of daily suggestions (notifications/short messages). This app acts in real-life settings in terms of behaviour change and cancer prevention knowledge as it aims to persuade users to change their behaviour, making healthier choices, thus reducing their personal risk of developing several types of cancer. The main focus is based in the persuasive power of triggers, and several strategies based on different behaviour change techniques such as barrier identification, prompting, social support, social comparison, and behaviour modelling.
DeCA, University of Aveiro
Campus Universitário de Santiago
3810-193, Aveiro, Portugal