This agenda aims to develop and implement an advanced and innovative “Customer Journey” concept, which will involve the implementation of disruptive and innovative solutions in selected areas throughout the entire tourist experience. The recommended solutions intend to cover both the tourist attraction phase and the complete journey throughout the experience, including after the experience ends. To achieve this objective, the project/Agenda will focus on 8 key areas, namely: 1. Digitalization targeted at tourist entry and exit – Airports (digital pillar); 2. Digitalization of Territories (digital pillar); 3. Conversation with the Tourist (digital pillar); 4. Experience 5.0; 5. Digitalization – Tourist Experience (digital pillar); 6. Digital and Ecological Transformation in Mobility; 7. Sustainability of the Tourism Sector; 8. Management, Promotion and Communication Agenda.