PROJECT TITLE
Interactive Advertising Models
SHORT DESCRIPTION
The goal of the project is to identify new interactive advertisement models that prove to be compatible with the TV present and future viewing habits in IPTV platforms. A prototype using web technologies and a client version was implemented integrated in the set-top-boxes of PT operations, the Meo service.
PROJECT WEBSITE
http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/interactive-advertisement/
DATES
2011 – 2012
FUNDING SOURCE
Project Grant: Private – PT Inovação – Inovation Projects;
Funding Value: 20.000 €
DIGIMEDIA MAIN AREA
NMDE
RESEARCH TEAM
Pedro Almeida (Project coordinator);
Jorge Ferraz (Main Researcher);
Nuno Oliveira (Team member);
Márcio Reis (Team Member);
Bernardo Cardoso(Team Member – PT Inovação);
Herlander Santos (Team Member – PT Inovação).
PARTNERS
