“Navigating News in the Digital Age: Exploring Content Trends and Youth Engagement Tactics” is the title of the 8th Booklet edited by DigitalOBS, which explores digital news consumption trends, analyzing content from eight major newspapers across social media platforms. It investigates how media outlets adapt to changing consumer behaviors, particularly among younger audiences. Using an analysis grid, the research identifies key trends in news content shared on various digital platforms.
The findings emphasize the importance of tailoring content to platform-specific features and audience preferences. The study also highlights the need for engaging communication strategies to enhance news visibility and maintain journalism’s relevance in today’s digital, personalized media landscape.
This booklet can be accessed here.