Catarina Lelis, DigiMedia member, is the author of “The Impact Plan: Rethinking Today, Remaking Tomorrow, Designing a Better World” which was released in Amsterdam by BIS Publishers. The book was endorsed by Don Norman.
“The Impact Plan provides you with powerful, yet easy-to-use tools that guide
you through the hero’s journey, so you can successfully attack
some of the world’s major problems, while still being yourself,
an ordinary person in extraordinary times.”
Don Norman
Author of Design of Everyday Things and Design for a Better World
Abstract
Imagine being able to determine the impact of a project on the onset. That’s where The Impact Plan comes in. This book provides a definitive yet flexible framework that will guide creative and innovation-led professionals to make impact-oriented decisions, helping them determine which will have the most significant impact on their careers, businesses, or even on humanity as a whole.
When having to choose between several project briefs, individuals or teams must consider the budget, the strength of the plan, the time frame, the relationship with the client, and the essence of the project itself. More often than not, this involves difficult decisions and anxious moments. And without a supporting framework, we are often unaware of the full ramifications of a new project, namely how it can become a more or less impactful, meaningful and pleasurable challenge in the short, mid and long run.
Initially formulated with designers in mind, The Impact Plan evolved to help industry and academia professionals (of any area of knowledge) cycle through potential contexts and influences, to determine the impact these may have on both the involved individuals and humanity. Moving through the fundamentals of design thinking and decision-making, The Impact Plan gives the reader a playful structure for the craft of thinking and planning, and for prioritising project-based activities and experiences.
About the author
Catarina Lelis, PhD, is a Senior Lecturer in Sciences and Technologies of Communication at the University of Aveiro, Portugal. She was the co-founder of both a publishing start-up and the Portuguese Association for Innovation and Creativity in Organisations. In 2013, she was awarded an Entrepreneurship Prize in Silicon Valley, US. She is the author of four design-related software user manuals. She has been published extensively for her work on brand design, dynamic visual identities, user/consumer experience, and impact-oriented ecologies.
