Submissions for papers on “Brand Purpose: Towards a deeper understanding of the construct, its antecedents, co-creation process, and outcomes”, for the 18thGlobal Brand Conference are open until November 1, 2024. The conference will be held at Católica Porto Business School in Porto, Portugal, from May 7th to 9th, 2025.
For two decades, the Global Brand Conference of the Academy of Marketing’s Brand Identity and Corporate Reputation Special Interest Group has become one of the leading academic conferences on branding worldwide.
Despite the growing interest in brand purpose, empirical studies are still very scarce, and there is a lack of construct clarity. To address these research gaps and help stimulate the development of empirical studies on brand purpose and related constructs, the theme of the 18th Global Brand Conference is “Brand Purpose: Towards a deeper understanding of the construct, its antecedents, co-creation process, and outcomes.” Your original research is crucial to the conference’s success and the advancement of our field.
Important dates:
. Submissions deadline: 1st November 2024
. Announcement of decision: 16th December 2024
. Early bird registration deadline: 7th March 2025
. Registration deadline: 11th April 2025 .
. Conference: 7th to 9th May 2025
For more information: gbc2025porto.org/en/2025/home/
