Call for Papers for International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2022 (ICIEMC)

CALL FOR ABSTRACTS / CALL FOR PAPERS / CALL FOR THESES

ICIEMC 2022: June 30 – July 1 (virtual format)

Theme “Tackling the Challenges & Seizing the Opportunities of Tomorrow”

INTRODUCTION

The COVID-19 pandemics has changed the life of practically everybody in some way, in less than a year, inducing a systemic shock effect on citizens and economies (Ashford et.al., 2020). In the 2021 edition of ICIEMC we focused on (post)pandemic changes in marketing and consumer behaviour. The pandemics is far from over, and yet we see that economies, organizations and people have changed their behaviors and adjusted their strategies. Facing a crisis, we adapted in order to survive and continue to thrive.

So, at ICIEMC 2022 (6th edition) we continue the approach we started last year, yet we look more closely at what has been done and what can be done to tackle the challenges that this new world entails. Also, we seek new perspectives on how we may seize the opportunities that future may bring us, with a focus on the role of data, intelligence and the emergence of new business models.

We welcome scientific contributions related to overcoming challenges related to the pandemics, applied to any industry or service area and we value specific contributions linked to business and marketing strategies used to explore future opportunities.

AWARDS

At ICIEMC we distinguish the Best Papers and Best Theses with specific awards. You may see the awards granted in the last two editions on our site (http://iciemc.pt/iciemc-awards/).

IMPORTANT DATES & DETAILS FOR ABSTRACT & PAPER SUBMISSION

Abstract submission: March 11, 2022
Abstract acceptance notification: March 18, 2022
Procedure for abstract submission: send an abstract of maximum 250 words together with the title, author names, affiliation and track you are submitting by email to isca-iciemc@ua.pt<mailto:isca-iciemc@ua.pt>
Paper submission: May 16, 2022
Paper acceptance notification: May 31, 2022
Camera-Ready papers: June 20, 2022
Procedure for paper submission: send your paper of maximum 5.000 words (references included) in the ICIEMC paper template using the CMT Platform for paper submissions:
https://cmt3.research.microsoft.com/ICIEMC2022
Author registration & payment: June 10, 2022

IMPORTANT DATES & DETAILS FOR THESES ABSTRACT SUBMISSION

ICIEMC 2022 welcomes the possibility to run for a prize of Best Thesis in Innovation, Entrepreneurship, Marketing, Consumer Behaviour, Strategy, Tourism or Technology. To be eligible, applicants must have defended their thesis (Master in Science or PhD) in 2020 or in 2021. Proof of defense will be requested for selected applicants for the prize.

Thesis Abstract submission – May 16, 2022
Thesis acceptance notification: May 31, 2022
Thesis Submission Procedure: send an abstract of your thesis (500 – 1000 words), together with the title, author name, supervisor(s) name(s), degree, scientific area of the degree, institution that granted the degree and country to isca-iciemc@ua.pt<mailto:isca-iciemc@ua.pt> by May 16, 2022.

REGULAR TRACKS

  1. Business Models
  2. Consumer Behaviour & Neurosciences
  3. Consumer Protection & Data Privacy
  4. Digital Transformation in Entrepreneurship and Marketing
  5. Innovation, Entrepreneurship & Small Business Marketing
  6. Marketing Communications, Social Media, Public Relations, Advertising & Promotion
  7. Marketing in Specific Industries
  8. Relationship Marketing, Sensory & Experiential Marketing
  9. Strategic Marketing & Value Creation
  10. Services Marketing & Customer Experience
  11. Sustainable Marketing, Social Responsibility & Ethics
  12. Teaching & Learning in Innovation, Entrepreneurship & Marketing
  13. Tourism Marketing

SPECIAL TRACKS

  1. Advances in Intelligence & Data for Business, Marketing and Consumer Behaviour – Ciro Martins & Jorge Rodrigues
  2. Challenges & Opportunities in Business, Marketing and Consumer Behaviour – Irina Saur-Amaral & Sandra Filipe
  3. Digital Marketing Perspectives – Belém Barbosa
  4. Niche Tourism & (Post)Pandemic Tourism Marketing Perspectives – Bruno Barbosa Sousa

CONFERENCE DETAILS & CONTACTS

Conference Chairs: Irina Saur-Amaral & Sandra Filipe

Host Institution: ISCA – Universidade de Aveiro // Commemorative Edition – 50th anniversary of ISCA-UA

E-mail: isca-iciemc@ua.pt<mailto:isca-iciemc@ua.pt>

Site: http://iciemc.pt

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