The book chapter “The Relevance of Communication Design and the Undeniable Power of Brands” by Daniel Raposo, Fernando Oliveira and Catarina Lélis (DigiMedia member) was published within the International Conference Senses & Sensibility 2019: Developments in Design Research and Practice (Best Papers from 10th Senses and Sensibility 2019: Lost in (G)localization), book series (SSDI, volume 17), pp. 3-10.
Abstract:
Communication design can well be framed as the heartland of effective communication. Brands are the result of a communication design exercise and their impact on lifestyles, either in terms of behaviour change or adaptation, ways of communicating, or one’s own perception of the human condition and the world, is well established. On the other hand, research fulfils the purpose of questioning, understanding, and transforming the world. This text presents a set of articles that open different perspectives on how brands can engage with ground-breaking communication design and how they transform the world we live in.
Citation:
Raposo, D., Oliveira, F. & Lélis C. (2022). The Relevance of Communication Design and the Undeniable Power of Brands. In E. Duarte & C. Rosa (eds), Developments in Design Research and Practice. Senses 2019. Springer Series in Design and Innovation, vol 17. Springer, Cham. https://doi.org/10.1007/978-3-030-86596-2_1
More information available HERE
